URBAN DAISY
Making cities cooler is
the coolest mission
Making cities cooler is the coolest mission
Our vision
It’s time to design the cities of the future. Cities that are energy efficient and resilient to climate change. Our vision is cities that effectively serve the people living in them, with ample public parks and clean air, cities in which we coexist with the ecosystem. Our aim is to bring nature, and all of its benefits, back into our cities. We believe that roofs are the best place to start.
The problem
The climate crisis is affecting many aspects of our daily lives, causing numerous challenges for individuals and communities. The urban ecosystem is uniquely affected by this crisis. As migration to cities persists, urban areas continue to grow rapidly creating vast concrete deserts*. As a result, our cities and their communities are struggling to cope with the Urban Heat Island, pollution, stormwater management, loss of public parks and urban biodiversity.
* Concretedeserts is a term we use to describe the effect intense urban development has on our planet.
Much like a natural desert urban areas are susceptible to high temperatures, floods and a lack of biodiversity.
One of the most concerning problems is the urban heat island – city centers
suffer from significantly higher temperatures than their surroundings.
Urban Heat Islands occur in most large cities. Buildings and roads absorb
the sun’s radiation throughout the day, consequently they heat up causing
the surrounding temperatures to rise.
One of the most concerning problems is the urban heat island – city centers suffer from significantly higher temperatures than their surroundings. Urban Heat Islands occur in most large cities. Buildings and roads absorb the sun’s radiation throughout the day, consequently, they heat up causing the surrounding temperatures to rise.
Combined with high energy demand and the resulting emitted heat A feedback loop
is created. The hotter it gets the more energy we use to cool our buildings,
releasing even more heat into the environment, reinforcing the cycle.
Combined with high energy demand and the resulting emitted heat A feedback loop
is created. The hotter it gets the more energy we use to cool our buildings, releasing even more heat into the environment, reinforcing the cycle.
A bare roof absorbs up to 50% of the radiation that hits the building
increasing the temperature indoors and adding to energy consumption. A bare roof collects and discharges stormwater rapidly to the streets, heavily straining the city’s sewage and drainage systems, resulting in floods. A bare roof is a problem!
increasing the temperature indoors and adding to energy consumption. A bare roof collects and discharges stormwater rapidly to the streets, heavily straining the city’s sewage and drainage systems, resulting in floods.
A bare roof is a problem!
Goals
Our green roofs are designed to amplify environmental impact, improving buildings’ thermal function, stormwater management and local biodiversity.
Environmental Impact
In line with the environmental and social benefits, our green roofs will become an additional economical resource tailor-made to your business goals or needs.
Functionality
Our green roofs are designed to serve people just as much as they serve the environment. We design to the specific needs and goals of your community and business.
Financial Benefit
Build a green roof that will contribute to the growth of your business and enhance your property value, by creating beautiful, functional, natural common spaces for work and recreation.
Our Solution
We are a one stop shop for green roofs that really make a difference.
Transform your bare roof into a personalised green roof garden and outdoor office space. Host your next meeting with colleagues or clients on your own green roof.
Design
- Define your goals and needs
- Concept
- Site survey
- Full architectural plans
Contraction
- Obtaining building permit
- Waterproof sealing, flood testing and adjusting slopes
- Lightweight construction
- Multi-layered green roof substrate
Planting
- Species selection
- Microclimate plant
- design
- Supply
- Planting
Maintenance
- Irrigation and fertilization
- Pruning
- Drainage maintenance
- Ongoing gardening
By creating a green roof we reduce temperature and energy usage, manage stormwater better, increase biodiversity all while utilising property you already rent or own.
But wait, cool isn’t just about temperatures right?
But wait,
cool isn’t just about temperatures right?
Community
Our green roofs double as communal spaces, while benefiting the environment. We believe that residents, neighbours and co-workers that spend more time together surrounded by nature are more likely to establish communities that take responsibility for their environment.
Living Lab
Green roofs are a simple and hugely beneficial nature based solution increasing climate resilience of cities. We invite you to join our network of Living Labs, become part of our research and receive annual Environmental Impact Reports.
Community
Our green roofs double as communal spaces, while benefiting the environment. We believe that residents, neighbours and co-workers that spend more time together surrounded by nature are more likely to establish communities that take responsibility for their environment.
Living Lab
Green roofs are a simple and hugely beneficial nature based solution increasing climate resilience of cities.
We invite you to join our network of Living Labs, become part of our research and receive annual Environmental Impact Reports.
Join us on our mission to create cooler, more resilient cities.
Our Research
How much impact will your green roof have on its environment? By installing sensors in the roofs and buildings we can measure and analyse the specific benefits of each and every green roof. Using this data we generate Environmental Impact Reports that your business can publish and present to your investors. We work in accordance with SDG Israel to quantify and report your environmental impact. Join our Living Lab Network
Our Pilot
Urban Daisy’s first green roof and living lab is now open to the public on Abraham Tel Aviv rooftop. The pilot green roof is located in the city center, open everyday from 9am to 23pm hosting Beer Bazar’s new bar. Abraham group is a pillar for the community, hosting numerous social initiatives, local artists and all sorts of events. We are incredibly proud to collaborate with them in creating the first green roof and living lab in Tel Aviv.
The team
Adi Sholev
founder and CEO
Adi comes from a background of research, she had studied environmental science at the Academic and Technology College of Tel-Hai and participated in several plant ecology studies.
Yuval Yehezkel
Reaserch and social media
Yuval has recently received her BA in geography and human environment at TAU and fortunately for us, she is continuing to her Master’s degree researching our pilot green roof.
Itamar Rozenzaft
Leading architect
Itamar studied architecture at Technion Israel Institute of Technology since finishing his studies he has designed and led many projects demonstrating his diverse capabilities and interests. Though Itamar does not specialise in sustainable building his notable professionalism led him to learn and implement environmental aspects and add creative solutions to our project.
Prop. Oded Potchter
Climate specialist
Itamar studied architecture at Technion Israel Institute of Technology since finishing his studies he has designed and led many projects demonstrating his diverse capabilities and interests. Though Itamar does not specialise in sustainable building his notable professionalism led him to learn and implement environmental aspects and add creative solutions to our project.
Partners
Design: Naama Segal